Privacy Policy

1. Introduction

apra ("we," "us," or "our") respects your privacy and is committed to protecting the personal data you share with us. This policy applies to all information collected through our website, related services, and any communications between you and apra. By accessing or using our services, you acknowledge that you have read and understood this policy.

2. Information We Collect

We may collect the following categories of information depending on how you interact with us:

• Contact details — such as your name, email address, company name, and phone number submitted through forms or when requesting access.
• Account and usage data — including login activity, preferences, and interactions with our platform and dashboards.
• Technical data — such as IP address, browser type, device identifiers, and pages visited, collected via cookies or similar technologies.
• Communications — records of correspondence when you contact us directly, including support or sales inquiries.

3. How We Use Your Information

We use collected information for purposes that include:

• Providing, operating, and maintaining our services and analytical tools.
• Responding to inquiries, support requests, and access applications.
• Improving the functionality, performance, and security of our platform.
• Sending administrative communications, including updates to policies or terms.
• Complying with applicable legal obligations and enforcing our agreements.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our services, balanced against your rights and expectations.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to recognize your browser, remember preferences, and understand how visitors use our site. You can configure your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of certain features.

6. Data Sharing and Disclosure

We do not sell personal information. We may share data with:

• Service providers and subprocessors who support our infrastructure, analytics, or communications, bound by confidentiality obligations.
• Professional advisors, including legal and financial consultants, where necessary.
• Authorities or regulators where disclosure is required by law or to protect our legal rights.
• A successor entity in connection with a merger, acquisition, or sale of assets, subject to equivalent privacy commitments.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, or reporting obligations. Retention periods vary depending on the type of data and the context in which it was collected.

8. Data Security

We implement reasonable technical and organizational measures designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If data is transferred across borders, we aim to ensure appropriate safeguards are in place consistent with applicable data protection requirements, such as contractual protections with recipients where required.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, which may include the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to legal exceptions.
• Object to or restrict certain processing activities.
• Request portability of data you have provided to us.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us through the details provided on our contact page.

11. Children's Privacy

Our services are intended for business use and are not directed to individuals under the age of 18. We do not knowingly collect personal data from children.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those external sites and encourage you to review their respective privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The updated version will be posted on this page with a revised effective date.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please reach out via the contact details listed on our Contact page.